Vacation rental marketing, revenue management, operations & owner growth — all under one roof.
Practical strategy built from 12+ years inside the vacation rental industry—not from the sidelines.
Most marketing agencies understand marketing. Coastal Marketing House understands vacation rentals.
We connect the pieces that actually drive performance: how your properties are positioned, how demand is generated, how rates are managed, how guests convert, how operations support the experience, and how homeowners choose who they trust to manage their investment.
Because more traffic is not the goal. A stronger vacation rental business is.
Website strategy, listing optimization, SEO, email campaigns, guest retention and direct-booking growth designed around conversion—not vanity metrics.
Build demand →Pricing, booking pace, ADR, minimum stays, gap nights, seasonality and competitive positioning designed to improve revenue—not simply occupancy.
Optimize revenue →Practical reviews of the systems, guest journey and property-level processes that affect reviews, retention, efficiency and profitability.
Improve performance →Owner acquisition strategy, property-management positioning, proposals, lead follow-up and portfolio growth for independent vacation rental companies.
Grow your portfolio →A full calendar does not always mean a property is performing well.
Strong revenue management looks beyond nightly rate. We evaluate booking pace, demand, occupancy, ADR, minimum stays, gap nights, booking windows, seasonality and property positioning to identify where revenue is being left on the table.
Our framework connects the guest experience, revenue strategy, marketing and portfolio growth instead of treating them as separate problems.
Create experiences that support reviews, repeat guests and long-term customer value.
Understand booking pace and fill the calendar strategically—not at any cost.
Optimize rates, stays, gaps and positioning to capture more value.
Generate the right demand through direct booking, SEO, email and positioning.
Grow direct business, homeowner relationships and profitable inventory.
Coastal Marketing House was created from more than 12 years of hands-on vacation rental experience, including six years building and operating a vacation rental management company.
That means our advice is grounded in the realities of pricing properties, generating bookings, acquiring homeowners, managing guest expectations, building repeat business, solving operational problems and adapting when the market changes.
The vacation rental industry doesn't need more generic advice. It needs strategies that understand how the entire business works.
Whether the problem is bookings, pricing, owner acquisition, marketing or operations, we'll start by identifying where the greatest opportunity exists.
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